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Source record · 2025

Google users are less likely to click on links when an AI summary appears in the results

Pew Research Center

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Type
Observational browsing study
Publication
Pew Research Center
Version used
Version consulted on 23 October 2026
Source date
22 July 2025
Recorded in Atlas
23 October 2026
License
Linked original; no full text reproduced. Original Atlas charts use attributed aggregate facts.

900 US adults; browsing in March 2025, results reconstructed in April. Query differences may confound the comparison. Not a causal estimate or a current global traffic measure. No separate validity period has been established for the finding.

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Traditional-result clicks and methodology

900 US adults; browsing in March 2025, results reconstructed in April. Query differences may confound the comparison. Not a causal estimate or a current global traffic measure.

Open the source passage
Supports this claim:AI summaries and fewer outbound clicks were associated