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Source record · 2024

GEO: Generative Engine Optimization

Pranjal Aggarwal, Vishvak Murahari, Tanmay Rajpurohit, Ashwin Kalyan, Karthik Narasimhan and Ameet Deshpande

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Type
Research paper
Publication
KDD 2024
Version used
arXiv:2311.09735v3
Source date
28 June 2024
Recorded in Atlas
26 October 2026
License
Linked and paraphrased; rights remain with the source.
DOI
10.1145/3637528.3671900

Version date. Main benchmark edits one of five supplied sources; visibility is measured in generated answers. The selected 19.3 and 27.2 scores are rounded Table 1 values, not conversion rates. The supplementary Perplexity experiment is a separate setting. No separate validity period has been established for the finding.

How Atlas uses this source

Does GEO actually work?

Sections 2.2.1, 3.1, 4; Table 1; Appendix B.5

Version date. Main benchmark edits one of five supplied sources; visibility is measured in generated answers. The selected 19.3 and 27.2 scores are rounded Table 1 values, not conversion rates. The supplementary Perplexity experiment is a separate setting.

Open the source passage
Supports this claim:The original GEO gain measures answer visibility