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Source record · 2026

Artificial intelligence and its impact on creativity and diversity: An empirical study of large language model-generated product ideas

Christian Terwiesch, Lennart Meincke, Karan Girotra, Ethan Mollick, Gideon Nave and Karl Ulrich

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Type
Peer-reviewed product-idea experiments
Publication
Production and Operations Management
Version used
OnlineFirst; Study 3b uses gpt-4o-2024-08-06
Source date
22 July 2026
Recorded in Atlas
23 October 2026
License
CC BY-NC 4.0 article. Selected factual values rendered in an original Atlas chart; no source figure reproduced.
DOI
10.1177/10591478261474243

Publication date is not model date: Table 3 uses the August 2024 GPT-4o version and an earlier human comparison. No separate validity period has been established for the finding.

How Atlas uses this source

Better ideas, less variety?

Study 3b, Table 3; Study 2a similarity methods

Selected reported estimates and 95% confidence intervals. No current-model or commercial-outcome claim.

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Supports this claim:The generation setup changed product-idea diversity Preserve different problem definitions before selecting solutions