- Type
- Research paper
- Publication
- Marketing Science
- Version used
- Published article; consulted 26 October 2026
- Source date
- 21 April 2026
- Recorded in Atlas
- 26 October 2026
- License
- Linked and paraphrased; rights remain with the source.
973 websites; main data window 2 February–2 August 2025, with 12-month robustness data from 28 July 2024. All continents represented, concentrated in the Americas and Europe. Observational referral data, not an intervention on GEO. Kaiser is also affiliated with Grips Intelligence. Unknown or missing attribution and customer selection limit causal claims. No separate validity period has been established for the finding.
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Does GEO actually work?
973 websites; main data window 2 February–2 August 2025, with 12-month robustness data from 28 July 2024. All continents represented, concentrated in the Americas and Europe. Observational referral data, not an intervention on GEO. Kaiser is also affiliated with Grips Intelligence. Unknown or missing attribution and customer selection limit causal claims.
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