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Source record · 2026

Agentic Shopping is Complicated and Contingent

Anushka Kumar, Lennart Meincke, Dan Shapiro, Lilach Mollick, Stefano Puntoni and Ethan Mollick

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Type
Research report
Publication
Wharton Generative AI Labs
Version used
Laboratory technical-report page; consulted 23 October 2026
Source date
27 August 2026
Recorded in Atlas
23 October 2026
License
Linked and paraphrased; copyright remains with the source.

This record refers to the lab’s research summary and methods, not a separate full reading of the linked SSRN manuscript. Shapiro is also a company co-founder. No separate validity period has been established for the finding.

How Atlas uses this source

Why an agent chooses your company

How We Tested AI Shopping Agents; What We Manipulated; Order Changes the Outcome; Even Tool-Call Design Matters

About 26,000 controlled tests of screenshot-based watch choices. Six models overall; four in the tool-call study. No actual purchases or customer conversion measured.

Open the source passage
Supports this claim:The information path can change the recommendation